Advanced Placement (AP) English Language and Composition Practice Exam

What is the relationship between ethos and credibility?

1. Ethos diminishes credibility

2. Ethos has no impact on credibility

3. Ethos establishes credibility in dialogue

4. Ethos cancels out all arguments

The correct answer is: Ethos establishes credibility in dialogue

The answer is rooted in the understanding that ethos, which refers to the character or credibility of the speaker or writer, plays a significant role in how their message is perceived by the audience. When ethos is effectively established, it fosters trust and confidence in the communicator, making the audience more receptive to the arguments being presented. In the context of dialogue or any form of communication, establishing ethos means that the speaker demonstrates knowledge, moral character, and authority on the subject. This fosters an environment where the audience feels assured that the information being shared is credible. Consequently, the relationship between ethos and credibility is crucial; ethos directly influences the audience's perception of credibility, enhancing the effectiveness of the communication. A lack of ethos, conversely, can lead to skepticism and disengagement from the audience, highlighting the importance of establishing a strong ethical appeal in persuasive writing and speaking.